From traditional TV ads during the 1960s to the current YouTube, Snapchat, Vimeo, and even Facebook Live, it’s a well-known fact that video has gotten a staple of our regular daily lives. It also becomes a hot topic in Malaysia whether video marketing give an impact on marketing especially the digital marketing industry.
While convenient and efficient for the consumer, video marketing furnishes advertisers with an appealing, flexible, and very shareable medium to reach their audience. Truth be told, an online video is a 600% more compelling marketing tool than print and regular direct mail combined. These are 5 reasons why video marketing is the best option to use in digital marketing.
- Video Boosts Conversions and Sales
The truth is, videos can generate a lot of cash. Including a product video of your landing page, can rose conversions by 80%. Video can likewise lead straightforwardly to sales. Studies show that 74% of users who watched an explainer video about a product will buy afterward. The effectiveness of video isn’t even that astounding. After all, vision is our most prevailing sense. Most information sent to our brain is visual. So if as of now pictures can help to boost engagement enormously, envision how moving pictures can deal with your business.
- Video Shows Great ROI
To get you more energized, 83% of businesses say that video gives a great return on investment. Although video production is not the easiest and cheapest task, it gives a great return. Moreover, online video editing tools are continually improving and become more affordable. Also, your cell phone can make a really good video as of now. Another great news is that your videos don’t have to be perfect. It’s that that needs to be the focus. Research shows that users are mostly will skip videos that don’t give a clear explanation about the product or service. Low quality and poor design didn’t matter nearly as much.
- Video Builds Trust
Trust is the establishment of conversion and sales. But, building trust ought to be a goal on its own. The entire idea of content marketing depends on trust and creating long-haul connections. Quit selling and let the people come to you by giving them intriguing and helpful information.
Video does everything. Video content is probably going to connect with us and light the feelings. Furthermore, when we talk about first-class people in the audience, YouTubers have become the most remarkable social media figure to promote your brand. Along these lines, if you are serious about content marketing, you should be serious about video, as well.
Promotional videos can promote trust too, certain buyers are still doubtful about purchasing products and services on the internet since they fear fraud. In any case, a compelling marketing video present your products in a conversational form. That creates a feeling of individual approach which is the reason 57% of customers say that video gave them more certainty to buy the online.
- Google Loves Videos
Videos allow you to extend the time spent by visitors on your website. Along these lines, longer exposure forms trust and signals search engines that your site has great content. Since Google now owns YouTube, there has been a critical expansion in how much recordings affect your search engine rank.
Try to optimize your video on YouTube for SEO. Compose interesting titles and descriptions. Add a link back to your website this will give potential customers the best approach to make the following stride. Also, explore the world of interactive videos, to encourage action much more.
- Video Appeals to Mobile Users
Video and mobile go inseparably. 90% of buyers watch recordings on their mobile. From Q3 of 2013, versatile video sees have developed over 233%. YouTube reports mobile video utilization rises 100% every year. Since people like to watch a video that easy to access, and the number of smartphone users is increasing, your video audience continues to get bigger.
Additionally, Google reveals that smartphone users are twice as likely as TV watchers and 1.4 times more likely as desktop viewers to feel a sense of direct link with brands that show video or ads on their devices. The increase of mobile video implies; brands should be sensitive to the personal experience people have on their smartphones. For instance, give them a superior decision in the video content they consume.
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